“Never Leave Money on The Table” – This was a common catchphrase my father used to say as we ran the family business.

Per his philosophy, you, as a business owner, must do all you can to bring down the objections of your customers in order to make a sale, and not just to “make a sale,” but also to get the maximum possible revenue every time. As a result, we did everything possible to endear our prospective customers to us; we issued Christmas cards, offered birthday bonuses, payments via installments, and many more. My father believed that offering just ONE THING that your competitor doesn’t have could put you in the driving seat, and boy, he was right.

We sold silk pillowcases that helped to maintain a perfect skin, hair, and avoid wrinkles; we had a huge customer base, and as a professional Dermatologist, I was inclined to remain in the business. So, years later, after my father retired, I took over. Of course, I followed his principles and always did everything possible to remain the customers’ top choice. From being a 100% brick-and-mortar business, I hybridized the company by creating an E-commerce website to maintain touch with our relocated customers and even gain new customers from around the world.

Following my dad’s principles, I tried never to leave money on the table. I offered free shipping to US-based customers, virtual loyalty cards to regular e-shoppers, referral bonuses, and anything and everything that brought in an extra cent I incorporated into the business.

Everyone Uses Bitcoin Now

One day, my younger cousin, Tasha, visited, and we began discussing the business. I showed her the new website, and she was impressed; she even decided to place an order to show her support for the family business, and we all laughed about it.

When Tasha got to the payment page, she jokingly said, “why don’t you guys have Bitcoin? Everyone uses Bitcoin now, you know.”

Indeed, Tasha was being sarcastic after I had mentioned (amid our jokes) that I was the most contemporary businessman she’d meet; however, I took it seriously because we had several payment methods, which included bank transfer, PayPal, and Credit and debit cards. So, if amid this variety of options, Tasha could think about Bitcoin, then perhaps, other prospective customers would be thinking in the same direction.

Tasha was 22, a Gen Z, and I thought that perhaps, introducing Bitcoin payments on my website would be a competitive edge over competitors. Remember, don’t leave money on the table.

Introducing Crypto Payments on My Website

Accepting cryptocurrency payments wasn’t as seamless as I’d thought. For reference, to integrate the PayPal payment gateway on my website, all my website developer had to do was visit the PayPal development website to get the necessary information; however, for cryptocurrency, it was different.

I couldn’t possibly generate different payment gateways for Bitcoin, Ethereum, Dogecoin, and dozens of other cryptocurrencies. Hence, I needed a service that could allow me to accept crypto payments and automatically redirect to a single wallet.

I set some time apart alongside my website developer, and we started to research the best crypto payment gateway; I could have left him to figure it out, but I love to be abreast of every development at every stage, so we combed the internet with a small checklist for the perfect API, which included:

• Cheap processing fees
• Fast and Secure Transactions
• Excellent Customer Service
• Zero hidden fees
• A wide range of cryptocurrencies supported

As little as this checklist was, it seemed incredibly herculean to get all of these in one service provider; they were always short of one or two important criteria, all of which could not be compromised upon.

We kept on searching, and after a few days, we struck gold as we discovered a payment gateway API that assures us:

• ZERO processing and conversion fees
• No charges at all
• Fast and Secure Transactions
• API payment support for all major cryptocurrencies.

Cwallet Payment Button – The Complete Checklist

Saying we struck gold was an understatement because the Cwallet payment button had everything we wanted. The most incredible thing about the Cwallet payment button is that it charges no fees for all transactions, especially conversion.

With the Cwallet Payment button, it doesn’t matter where my customers are; whether within America or other continents, they can pay easily with crypto, and my website developer didn’t even need to write a single line of code. Using the Cwallet isn’t only FREE but also EASY TO USE.

For example, say a customer makes a payment with BTC, another with ETH, and another with DOGE; you can swap them at no cost to USDC or USDT without incurring any fees. Furthermore, if you intend to withdraw your crypto balance from Cwallet, it comes at no cost. Nearly everything on Cwallet is free!

As a result, using Cwallet helped me to avoid many costs associated with payment gateways, thereby helping to ensure that I maximized my profits.

In fact, my website developer barely had to do anything; all we had to do was follow these simple steps to create the Payment Button within the Cwallet app and “copied” the auto-generated code to my website’s backend. Quick and Easy.

Your Turn - Broaden Your Reach With Crypto Payments

If you are thinking of launching Bitcoin payments on your website, it’s a good idea. Within the first 45 days of creating a crypto payment gateway, my family business had over 30 new customers under the age of 25. Yuck! I was leaving that much money on the table.

So, launching crypto payments was beneficial to my business and could have a similar impact on yours. However, the big problem is getting a crypto payment gateway that will satisfy all your requirements; it’s almost like finding a needle in a haystack, especially if you have a high-quality standard.

Anyway, I used to be in your shoes until I discovered Cwallet’s payment button, and since then, I haven’t found a need to look for an alternative. So, see for yourself today! Download and install the app, try out the payment button, and easily receive crypto on your E-commerce website.